Story is a one of a kind concept store. It’s a rotating shop that curates itself much like a magazine. This means they change their merchandise, fixtures and entire point of view every four to eight weeks.
This holiday season their theme is naturally holiday gifts and the entire store is designed to help you find the perfect gift for anyone and everyone in your life. With this in mind, the store is carefully organized with sections for men, kids and women. Each area is curated thoughtfully making shopping in here a breeze. We love the men’s section which is designed like a lodge, with a fake fireplace and easy gifts like well made classic pyjamas, beautiful wool socks, and lots of good geeky stuff like solar powered phone chargers and dj mixing decks.
If you’re shopping for someone tricky or just need an original gift idea, Story is a perfect one stop shop.
Story. 144 10th Avenue at 19th Street. NY. 10011.