Brooklyn We Go Hard

campagneb_3Leave it to the French to design the perfect New York street wear.  Brooklyn We Go Hard (BWGH) named after the JayZ song is thebig_7-1 brainchild of two young Parisian friends David Obadia and Nelson Hassan. Inspired by the classic New York street style they grew up admiring from afar and combined with a distinct French flare, they launched their label in 2010 and it quickly caused waves among the fashion set, with collaborations with the Parisian store Colette (the grande dame of Paris cool) and Opening Ceremony in New York.

Their t-shirts feature classic New York icons like hotdogs and shopping but with an original graphic street style.  We love BWGH’s Brooklyn themed sweatshirts, so perfect for this season’s love affair with the sweatshirt. There’s something so stylish and so street about this line, with any of the pieces a perfect addition to street up your wardrobe.

For Stockists Go To BWGH.FR


  1. I love that this is a French/ NYC fusion line. Looks great! Will have to check it out.

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