Cooler than cool British Fashion magazine I.D had its stateside launch last night for its new digital fashion channel. Staged in a Chelsea performance space, guests drunk champagne and beer waiting for the live show to begin. The crowd was in awe as the catwalk show began. Models walked a dimly lit catwalk and danced while colorful projections and live image capture of the models played back to exquisite effect.
The I.D channel line up includes shows like Rick Owens Spotlight Club where the designer takes you to his legendary pop up techno club in London; ABC of Fashion which spotlights the latest fashion trends, and the amusing What Is Love starring models like Constance Jablonski and singer Wiz Khalifa who share their opinions on love.