And Other Stories Opens

And Other Stories WWL2The much-anticipated opening of & Other Stories first US store finally took place on Friday in Soho. The upmarket sister of Swedish retailer H&M, & Other Stories has taken Europe by storm over the past year with its high fashion basics, often made using luxury materials such as pure cashmere, wool and silk.  The new store is right next door to Prada’s flagship store in Soho and just like Prada, can be entered via both Mercer Street or Broadway.  A little less fast fashion than Zara, their focus is on fashionably designed basics as well as an impressive selection of well-priced shoes, bags and jewelry.  Almost like a small department store, there’s a huge beauty department which includes nail polish in up-to-the-minute hues, make-up, bath and body products as well as scented candles.

& Other Stories. 575 Broadway / 146 Mercer Street. Soho. NY. 10013


And Other Stories WWLAnd Other Stories Soho



  1. I heard it was fabulous! 🙂

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