Tucked away on a blustery waterside spot in Montauk, you’ll find Whalebone Creative, one of those burgeoning brands that in years to come you’ll be able to say “I went there when it was just a tiny store in Montauk”.
Owned by local surfer and graphic designer, Jessie Joeckel, the store hand prints all of its designs with great care. Known for surfer-chic trucker hats, softer than air t-shirts and sweatshirts, Whalebone Creative has become the unofficial uniform at the beach for people in the know.
Our favorite piece this season is their camoflague hoodie, perfect for cool evenings in summer but also great under a wool coat back in the City. Whalebone Creative have a busy online store, where if you see something you like, we suggest you snap it up quickly as their small run pieces run out in a flash.
Whalebone Creative. 65 Tuthill Road. Montauk