A Creative Whale

get-attachment-2.aspxTucked away on a blustery waterside spot in Montauk, you’ll find Whalebone Creative, one of those burgeoning brands DSC_0128that in years to come you’ll be able to say “I went there when it was just a tiny store in Montauk”.

Owned by local surfer and graphic designer, Jessie Joeckel, the store hand prints all of its designs with great care.  Known for surfer-chic trucker hats, softer than air t-shirts and sweatshirts, Whalebone Creative has become the unofficial uniform at the beach for people in the know.

Our favorite piece this season is their camoflague hoodie, perfect for cool evenings in summer but also great under a wool coat back in the City.  Whalebone Creative have a busy online store, where if you see something you like, we suggest you snap it up quickly as their small run pieces run out in a flash.

Whalebone Creative. 65 Tuthill Road. Montauk



As The Crow Flies

IMG_2519Last summer a restaurant at an old motel in Montauk reopened as the new happening spot, The Crows Nest.  It attracted a sophisticated crowd of Manhattanites looking to do some excellent people watching and eat some good food. Owned by Sean McPherson, Montauk surfer and one of the partners in New York’s Bowery Hotel, The Jane and The Maritime, naturally it quickly attracted the in crowd.


The motel rooms themselves have now had a complete over hall and are some of the nicest rooms to stay in Montauk.  Decorated in a cool bohemian chic style, with John Robshaw bedding, super luxurious bathrooms and a big flat screen television, the comfort level is high. Each room also has its own outside deck with table and chairs, many with a view down to the water.


Set on an inlet lake, the property is peacefully picturesque.  Paddle boards are available to gently exercise on the water front as are a fleet of big white bikes to ride free of charge.  Ditch Plains beach is a relaxing five minute ride away, making for a truly authentic beach experience.


There’s no dj here, just cool music and drinks in an eclectic, beautiful designed restaurant with a relaxing view.  The outside spaces are equally fun, with a groovy little bar down by the water chock full of loungers and sprinkled with fairy lights.


The fire pits offer up free marshmallows for toasting in silver ice buckets and a circle of cushy white cushioned chairs.  A terrific place for a drink after leaving the beach, dinner or a few days get a way from the City, The Crows Nest Inn is a lovely little gem.


The Crows Nest Inn. 4 Old West Lake Drive, Montauk, New York. 11954. Tel: 631 668 2077



Let’s Go Surfing Now…Everybody’s Surfing Now…

IMG_2266Sure Manhattan can sometimes feel like a concrete jungle, but only a few hours away by car or train you can be in Montauk, catching a wave.

Sometimes of late, we feel like surfing has become the new yoga.  Just as accessible with classes everywhere, there’s no reason why any one of any age can’t give it a try nowadays.

We’ve naturally been checking out all the fabulous surfers on the beach and think the cutest of all the wetsuits for the girls is by Cynthia Rowley (pictured above right). With its splash of colors on the shoulders and legs, it fits beautifully and stands out from the crowd.

We love all the fashion of the surf scene but the real stars are those who can really ride the waves.  Even if surfing isn’t for you, watching others is do it is quite thrilling.

If you’re ready to give it a go, there’s still many weekends left and the water on the East Coast is as warm as it can be.  Like any classes, there are good teachers and there are the others.  We love the guys from Air & Speed in Montauk, a terrific place for surf gear and setting up the greatest lessons.

Air and Speed Surf Shop. 795 Main Street. Montauk. NY. Tel: 631 668 0356
Cynthia Rowley. 696 Main Street. Montauk. NY. Tel: 631 668 8076IMG_2312


Montauk’s Moby Dick

IMG_2127New Yorker’s always love the new secret hip restaurant and this season that place is Moby Dicks in Montauk.  Hidden away, as all the best places have to be and quite difficult to find, this new “pop up restaurant” is literally the place to be this summer.

On the water in a sleepy stretch of Montauk out near the airport, Moby Dick’s is installed beside Rick’s Crabby Cowboy Marina and down a hidden path filled with palm trees.  When you finally do find the secret pathway that leads you inside, you feel like you are walking on to Gilligan’s Island, except instead of the Captain and Mary-Anne, the place is full of famous off duty models and beautiful style mavens.

The restaurant is operated by the team behind Kingswood in Manhattan with the sous chef from the yummy Il Bucco restaurant.  The menu is simple and delicious.  Kale Salad, fabulous local fish, a pasta and pizza’s made while you watch.  To drink, cocktails, beer and rosé.

A killer view and a superb sunset makes this a perfect summer secret.  They’ll shut up shop at the end of the season and we really hope they pop up at this magical spot again next season.

Moby Dicks Montauk. 435 East Lake Drive. Montauk. NY.





A Vintage Secret In Montauk

IMG_1982This weekend we were taken to what could only be called a “secret store” in Montauk.  Hidden away beside a taxi parking garage in the industrial part of Montauk, is Melet Mercantile.  If you can find it, you’ll feel like you’ve made an incredible discovery.

The store is owned by Bob Melet, who has a legendary vintage clothing showroom in Soho.  The showroom is frequented by celebrities and fashion labels looking to find pristine and rare designs.

Housed in a lofty industrial seaside warehouse, Melet Mercantile has an incredible stock of vintage art books, objects, clothing, photographs and sunglasses.  Wildly cool things include rare surfboards like the board Laird Hamilton rode on a 60 foot wave and the back wall containing a huge display of skateboards arranged by era from the 1940s to the 1980s.

The showroom in New York is appointment only but this marvellous store is for everyone, providing you can find it.

When we were in there yesterday the only other shopper was famous photographer and Montauk summer resident, Bruce Webber. A cooler store you will not find, but finding it is a challenge, which only adds to the allure.

Melet Mercantile. 102 Industrial Road. Montauk. NY.



Take Me Away… To Montauk

The sweltering heat in the City this week has us desperate to escape town for the beach for a few days.  Our favorite summer escape, and now wildly groovy hipster mecca, is Montauk.  We’ve been going there for years and forever it was our little secret, suddenly it’s exploded to become the ultimate destination in the Hamptons.  The beaches there are beautiful with great surf spots and a totally laid back beach vibe.


The Best New Place: The best new place to stay this season is Ruschmyers.  Built in the 50s and renovated a year ago, their old school cabins have been given a gorgeous modern makeover.  Set around a central field with a rope swing,  a teepee, ping-pong table and outside rugs, the entire vibe is a chic grown up summer camp for adults.

The restaurant has the same name as the hotel, is run by the folks behind the Fat Radish on Manhattan’s Lower East Side.  The food is yummy, seasonal and very fresh.  Lovely seafood dishes and salads make this one of the best places to eat in Montauk.  The bar has a swinging scene too, but we love popping in for their delicious breakfasts and sitting out back in the yard, it’s quiet and relaxing and breakfast here is a well kept secret.

The Best Old School Place: The East Deck Motel has been lodging hipsters since the 1950s.  The simple hotel rooms don’t seem like they’ve been renovated since the day they were built, but this somehow adds to the charm.  The rooms are wood-paneled and all open on to an enormous deck that runs around the entire place.  Alice, one of the owners (it’s been in the same family since the beginning) gives yoga lessons in their huge yard most mornings.  All the locals ride their bikes here to catch this wonderful class. The magic of this place is the location, it can’t be beat.  It’s the only hotel right on the beach at Ditch Plains, which means that when all the revelers leave the beach at the end of the day, the beach belongs to you alone, quite a wonderful feeling.


The best beach in town is where all the surfers head, Ditch Plains. A long stretch of rugged coast, this little community is the epicentre of all that’s cool in Montauk.  Grab a towel and walk to the far end of the beach where you’ll run in to people like Terry Richardson, Bruce Webber and the painter Julian Schnabel, all who have houses in this little beach community.


The cool crowd leave the beach at lunch time and head to Joni’s for take out.  Fresh squeezed juices, healthy salads and sandwiches, it’s also a great spot to pick up breakfast.  Be warned, the lines on the weekends are crazy.  Those in the know call in their order half an hour before they want it, then go by to pick it up.

If you can’t face leaving the lovely beach, then walk up to the car park and grab some grub from the Ditch Witch.  An old school caravan that’s been serving the local surfers for years.


We’re coffee snobs and the only good espresso drink in town can be found at Coffee Tauk. They also serve great snacks to grab and take back to the beach.


The New Hip SpotThe Crows Nest is the cool restaurant and bar of the season.  Owned by Sean McPherson, one of the owners of The Bowery Hotel in Manhattan, he brings the happening scene to Montauk.  If you’re looking to be right in the middle of “the scene” then this is the place for you.  People drive through hours of traffic in the Hamptons to eat here.

The Oldie But Goodie Duryeas Lobster Deck on the bay side of Montauk, this view can not be beaten.  The best sunset you’ll see on the East Coast coupled with freshly caught seafood makes this the winning casual spot for dinner.  They don’t serve wine or beer so bring your own.

Ruschmyers Restaurant at Ruschmyers Hotel


After dinner head down to Gosman’s Dock and pull up at the Ben and Jerry’s store.  Grab a cone and walk over to the water and watch the fishing boats come in as you eat your ice cream.


Swing by Surf Bazaar in the Surf Lodge Hotel.  They sell a wonderfully curated selection of sexy summer dresses, bikinis, sunglasses, jewelry, you name it.  It’s a fantastic tiny one stop shop to get your Montauk look on.  We love their own Surf Bazaar label which features lighter than air cover ups which look so right on to walk around town or cover up back on Ditch Plains.

Ruschmyers. 161 Second House Road. Montauk. NY. 11945  
The East Deck Motel. 40 Deforest Road. Montauk. NY. 11945. Tel: 631 668  2334
Jonis.9 Edison Drive. Montauk. NY. 11954. Tel: 631 668 3663
Coffee Tauk. 83 S. Elmwood Ave. Montauk. NY. 11954. Tel: 631 668 7007
The Crows Nest. 4 Old West Lake Road. Montauk. NY. 11954. Tel: 631 668 2077
Duryeas Lobsters Deck. 65 Tuthill Road. Montauk. NY. 11954. Tel: 631 668 2410
Ben & Jerrys. West Lake Drive at the Harbour. Montauk. NY. 11954. Tel: 631 668 9425
The Surf Bazaar At The Surf Lodge. 183 S. Edgemere Road. Montauk. NY. 11954. Tel: 631 668 8131